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SEO in 2023: The Definitive Guide – Part 1

SEO in 2023 is now a thing. As technology continues to evolve, so does the world of SEO. In 2023, search engine optimization (SEO) will be more critical than ever, and having a good SEO strategy will be essential for businesses to succeed online. SEO involves optimizing websites and content to improve visibility in search engines like Google and Bing.

A good SEO service or company can help you create an effective SEO strategy that increases your website’s organic traffic and lets you stay ahead of the competition. This guide provides an overview of what to expect from SEO in 2023, including trends, best practices, tips for success, and more. If you’re looking for a reliable digital marketing company in Kolkata, look no further than Digital Piloto.

We have extensive experience and knowledge in the field, and we’re available to help you with all your needs. Give us a call today! Following these strategies ensures that your business stays visible in the digital landscape for years.

What is SEO or Search Engine Optimization?

Search Engine Optimization (SEO) enhances a website’s visibility in organic search engine results. By optimizing content, titles, and meta-tags, web admins can increase their websites’ ranking on engines like Google, Bing, and Yahoo! Ultimately, this will mean more traffic to your site – ensuring that you reach more potential customers.

What is SEO
What is SEO

It’s important to remember that SEO is focused on organic results rather than paid ones. The alternative option (paying a fee for each click to occupy the top places in search engine results) is known as SEM or Search Engine Marketing. To use a metaphor, SEO can be compared to searching for an ideal free parking spot near your desired destination, while SEM would be like paying for something similar but with guaranteed access.

As with almost all online marketing disciplines, SEO has come a long way. In its origins, web ranking techniques were very primitive and were based on repeating specific keywords, while now the user experience is much more critical.

The concepts and techniques that you should take into account within the world of SEO in 2023 are:

  • SEO Consultant. The professionals are responsible for advising you, helping you, and developing your ranking strategy in search engines.
  • Organic or natural ranking. The content strategy seeks the first organic positions in search engines.
  • SEO analysis. The part focused on data analysis of SEO ranking to improve and optimize content in real time.
  • SEO ranking or web ranking. This is another synonym for organic or natural order. There are many types of techniques to achieve this goal.
  • Search engine ranking. The natural order in search engines. Each search is called a SERP.
  • Mobile First Indexing. Google uses the information found on the mobile version of a website to compile search results.
  • SEO Marketing. All marketing techniques focus on improving organic search engine ranking.
  • SEO Strategy. Planning the techniques that will be developed to improve web ranking.
  • Guest blogging. Guest authors on a blog. It gives value and relevance if the editors are essential professionals.
  • Link building. Strategy based on the search for inbound links to our website.
  • Blackhat SEO. SEO techniques penalized by search engines.
  • Whitehat SEO. SEO techniques endorsed by search engines are ethical and help develop a healthy and lasting SEO over time.
  • SEO Company. Companies specialized in ranking in search engines.
  • SEO and SEM. Differences between two concepts related to appearing in search engines. Although SEO is organic ranking, SEM is the payment strategy to appear with ads.
  • SEO on Google. SEO strategy focused on “liking” the most used search engine worldwide.
  • Local SEO. Local SEO is a ranking strategy focused on appearing in queries made by users locally (close to our location).
  • SEO expert. A professional who has focused his career and experience on developing SEO strategies for clients.
  • Pillar pages and topic clusters. How to create pillar content to rank better for a given keyword and then create a set of content around it to improve the rank of the pillar page.
  • SEO optimization. Techniques that seek to improve the ranking of a keyword or content.

A page’s ranking is determined by two key elements: relevance and authority.

The relevance in web ranking

The relevance of a web page can be defined as its correspondence with a specific search, that is, how well it responds to the question or request made by the user. The objective of Google and other search engines is to give the best possible service to users by offering them pages that are relevant to them.

We use SEO on-site techniques to improve our website to control this factor. Their goal is to make search engines understand your content and how it relates to user searches. Techniques such as keyword and URL optimization, loading time reduction, user experience improvement, etc., are used to do this.

Authority and SEO

Secondly, we have authority, which we can define as the popularity of a website. The more “votes” a website receives through links, the better it will be considered by search engines.

To improve the authority of a website, off-site SEO techniques are used, which focus on factors external to the website itself. What is sought is to improve the parameters that define the popularity of a website for search engines: links to the website, presence in social networks, mentions in the media, and how many users click on our website when it appears in their search results. Search etc.

Finally, it is worth mentioning that we can also distinguish between White Hat SEO, based on the practices recommended by the search engines themselves, and Black Hat SEO, which seeks to take advantage of the “gaps” to manipulate the results quickly. Although it can sometimes get results in the short term, in a long time, the Black Hat is never worth it.

What are the origins of SEO?

Although it seems essential to us nowadays, the truth is that Google only appeared in the year 96, and even today, there are countries in the world where it is not particularly popular. The origins of this type of tool, called search engines, dating back to the early 90s when the rise of web pages began.

Almost all web pages have the same goal: attracting quality traffic. Search engines are one of the most effective ways to bring in visitors potentially interested in the web topic in question. Web admins realized this and began to compete with each other to rank higher in search engines. SEO was born and it continues as SEO in 2023.

Why is SEO ranking important?

Understanding what SEO is and putting a good strategy into practice is essential for the future of your brand. Do we exaggerate? Take a look at these reasons:

  1. Multiply your visibility. Imagine that you position your website for a term with 500,000 monthly searches. If the first result in the search engines gets 20% of the clicks, you would be getting 100,000 organic monthly visits; that is, they do not entail any additional cost.
  2. Improve your website. Well done; web ranking techniques improve your page for search engines and the users themselves. And improving the user experience means enhancing your results.
  3. It is a long-term investment. Optimizing your website has some initial costs, but if you manage to position yourself among the top positions, you will have a fantastic source of quality traffic at no charge. Continuing with the previous example, imagine that 1 in 100 users who visit your website make an online purchase and that the customer’s lifetime value is 100 euros. In that case, you would be generating 100,000 euros per month in income. And, of course, if you position for several keywords or launch yourself into international SEO, the benefits multiply.
  4. Monetize your website. If you have made a valuable investment in money, time, and resources to build a website representing your brand, the logical thing to do is to get as many users as possible to visit it to take advantage of that investment.
  5. Increase your impact on social media. Web ranking creates synergies with social media since the links shared on the networks use the titles and descriptions you will have optimized as part of your ranking strategy.
  6. Build trust and credibility. As I have already explained, authority and relevance are the two critical factors of SEO. Therefore, when your website appears among the first search results, users know that it is a site that contains the information they are looking for and that many users have approved it. In short, it gives them the confidence they need to launch themselves to convert.
  7. It can be measured and optimized. It is possible to evaluate the results of all the techniques and factors that intervene in your SEO to see which ones are giving the best results and correct the course if necessary.

Understanding SEO in 2023: search engines

To fully understand how SEO works, we need to see what happens when Google’s “spiders” roam the web. Its operation can be summarized in two steps: crawling and indexing.

To understand how tracking works, think about the transportation system of a big city. Every web page or document (such as a PDF or image) is one stop. To record the content of each visit, the search engine needs to crawl the entire city, and for this, it uses the best available path: links.

The web’s link structure connects the pages, which is why they are crucial in optimization. Search engine bots use sitemaps and previous crawl addresses to begin their search and navigate from link to link. In this way, they reach the documents stored on the web.

Not all websites are crawled to the same depth or for the same amount of time. Spiders are especially attracted to new content, whether a site has been built from scratch or an existing one has been updated. The charging time is also decisive.

The second step is indexing. Once these documents are found, they decipher their code and save some “pieces” from retrieving them when a user searches. As you can imagine, these “pieces” together represent a considerable volume of information. For this reason, companies like Google have massive data centers that store this information to be easily retrievable.

All this information about the web pages and documents available on the network is ordered in a series of indexes based on their content, authority, and relevance. The criteria have evolved and are increasingly complex; In addition to the keywords, factors such as the date of publication, whether they contain multimedia elements, the quality of the content, and many others are taken into account.

And with these two steps, everything is ready for the user to search. At this point, an algorithm is launched that searches the indices and sorts the results based on hundreds of ranking factors in milliseconds. It’s not magic; it’s SEO in 2023.


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