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How to Do a Technical SEO Audit For eCommerce Website?

An SEO audit checks how well your website is set up for search engines. It looks for mistakes that could lower your site’s ranking and spot opportunities to boost its visibility. A typical audit covers areas like indexing and crawlability.

What Is Technical Seo Audit

Technical SEO audits for eCommerce sites check and improve technical parts of your online store to make it easier for people to find.

what is Technical SEO Audit
what is a Technical SEO Audit?

They look at things like how fast your website is, if it works well on mobile, how the website is organized, the web address structure, how pages are connected, details about pages, special coding to help search engines, if all pages are showing up on search engines, and any technical problems that need fixing. These audits find areas to make your online store better. Let’s have the SEO guide topics for your e-commerce site.

Guide For Technical SEO Audit For eCommerce Website

Technical SEO Audit For eCommerce Website
Technical SEO Audit For eCommerce Website

❖ Make Your Website Crawlable

Crawling simply means scanning. crawling the site is part of the Technical SEO Audit. Search bots go through a website’s pages to check if they are accessible. They find and collect new and updated pages for indexing.

Writing great content is useless if search engines can’t crawl and index these pages. Write SEO Friendly Content is not only enough. If search bots can’t scan your site properly, it will have indexing problems, and your pages won’t rank. This means customers won’t find your online store or buy from you.

Start by checking your robots.txt file. This file is the first thing web-crawling software looks at when it visits your site. Your robots.txt file tells search bots which parts of your website can and cannot be crawled by “allowing” or “disallowing” certain user agents.

  • Use the Crawl Stats Report located on the “Settings” page in Google Search Console.
  • Look for significant spikes or drops in crawl requests, as these could signal problems like a rogue robots.txt file.
  • You can use the grouped crawl data report to identify issues such as 404 and 500 errors.

Check Your Site’s Indexing

After scanning, the next step for every page is search engine indexing. This means the bot adds each page to a big list. When a user searches, the bot picks relevant pages from this list to show in the search results. If your pages have indexing problems or aren’t indexed, Link Building Strategies is not valuable and they won’t appear in search results.

To check the Google Search Console coverage report to if your pages are being indexed, use the report to show the status of each page:

  • Errors: Redirect errors, 404s.
  • Valid with warnings: Pages that are indexed but have warnings.
  • Valid: Pages that are successfully indexed.
  • Excluded: Pages not indexed and the reasons, like redirects or blocks by robots.txt.

You can also use the URL inspection tool to check specific pages. Another way is to use a crawling tool like Screaming Frog. It shows if URLs are “Indexable” or “Non-Indexable” and the reasons why. Lastly, you can use the site search on Google to see all indexed pages on your site.

❖ Codes Check

When a user or bot requests a page, the server responds with a three-digit code. This code shows if the request was successful or if there was an error. Ideally, every request would get a 200 response code, meaning the page is available and working.

Codes starting with 4xx mean the page is broken, 5xx indicates server issues, and 3xx is for redirects.

Search engines see broken pages or slow-loading pages due to too many redirects as inconvenient, which can lower your rankings.

Search bots can’t index a page if it’s broken so it won’t appear in search results. Ensuring your site has minimal errors and fast loading times helps improve your search rankings.

Mobile-Friendly Website

Google now uses the mobile version of your page for ranking and indexing instead of the desktop version. With 52% of global internet traffic coming from mobile devices, ensuring your website is mobile-friendly is crucial.

You can use Google’s free Mobile-Friendly Test to see if your page is mobile-responsive and easy to use. Just enter your domain, and it will show how the page looks on mobile and if it’s mobile-friendly.

It’s also important to manually check your website on a phone. Navigate through your site to spot errors, especially on key pages like contact forms and service pages. If you’re using a desktop, right-click and inspect the page to see how it looks on mobile.

If your site isn’t mobile-friendly, you must fix this Technical SEO Audit problem immediately to keep up with competitors and avoid losing traffic and potential conversions. you might miss Quality Traffic for your site.

❖ Check Your Sitemap

A sitemap is an XML file that lists every page on your website. It acts as a map for Google and other search engines, helping them navigate your site and understand its structure and hierarchy.

Most content management systems (CMS) and e-commerce platforms automatically create an XML sitemap for you, but it’s important to check that it’s there and accurate.

If you can’t find your sitemap, upload it to Google Search Console to ensure that search engines can easily crawl and index your website.

  • Click on “Sitemap” in the left-hand menu
  • Add your sitemap’s URL
  • Click “Submit”

❖ Title Tags & Meta Descriptions Optimization

Optimizing title tags and meta descriptions is essential for any e-commerce SEO audit. To boost click-through rates, make sure your meta descriptions are clear, concise, and relevant to what users are searching for. Your title tags should also be accurate and descriptive.

Using the Detailed SEO Extension, you can easily check the title and meta description of any page on your store. This tool provides an instant snapshot of each page’s title, description, and canonical URL, helping you ensure everything is optimized correctly.

The Bottom Line

A technical SEO audit is an Effective SEO Strategy for your eCommerce website is crucial to ensure it is fully optimized for search engines. Regular audits help identify and fix issues that might prevent your site from ranking well, leading to more traffic and higher conversions.

If you need expert assistance with your technical SEO audit, consider partnering with an SEO company in Dubai. Their specialized knowledge and experience can help you optimize your eCommerce site effectively, ensuring it meets the latest SEO standards and remains competitive in the digital marketplace.

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