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How to optimize mobile app to rank higher?

ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers.

How to optimize mobile app to rank higher
How to optimize mobile app to rank higher

How do you use ASO?

Here are ten important steps you’ll want to take to improve your ASO in both the Apple App Store and Google Play.
  • Use a descriptive android app title
  • Use Keywords Wisely
  • Describe Your App Well
  • Use High Quality App Screenshots
  • Add an App Preview Video
  • Pick the Right Category
  • Focus on Icon Design
  • Encourage Users Positive Reviews
  • Use App Store Analytics
  • Re-evaluate Regularly


Google Android App Store Optimization Service


This service is available for mobile developers to increase the chances of winning the Google Play App Store. App Developer are free to use the tips or techniques of android app optimization by reading this article.

Spread the Word!


Use a Descriptive Android app Title

In many cases title does not describe your app.

Title: You have to be creative and come up with a title that tells people exactly what they are going to get with the app when they download it.

On the other hand, you can create a very descriptive name by using the Create an Open File Name command: android:name=”@string/app_name” On the second line you can use any characters that you think best describe your app.

The third line creates an attribute for the app which tells people where it can be found.


Use Keywords Wisely

Use Keywords Wisely Leverage your space. Using keywords that do not match the image or brand of your website could create dissonance for search engines.

The easier you make it for them to find your content, the better. The following are popular keywords to consider:

Fashion. A logo for a fashion brand will most likely not include the word “couture,” but fashion features prominently on the website.


Describe Your App Well


Describe Your App Well Not Just for You Okay, so I’m going to be a bit stingy and tell you what I think are the elements to consider before using the word “Best” in your title or marketing copy.

If you’re launching your app on the Google Play Store, then your headline and description are going to be filled with keywords that your potential customers will use to find you in the first place. But what if you’re launching your app through a channel where a relatively small number of people have used to visit.

Next you have to start thinking about what makes your app different. In the following sections I will talk about how you should start thinking about your app.

Then, I will give you one examples of well-designed app and what you should focus on if you want to make your app look, feel and perform better.

It’s time for some cake. Make the right impression during the presentation by doing some research. Write a description of your app that is centred around the features and the value it provides.

Be the user’s navigator and guide them through your app experience. You might want to brainstorm with your co-workers and discuss what elements are present.

Be succinct. You should be able to write a single paragraph for every page of the app. This is your only chance to do that. If you are unsure of content of paragraph kindly do more research & analysis of it.

Example of well designed & content optimized app – https://play.google.com/store/apps/details?id=co.afg.rupie


Use High Quality App Screenshots

An app’s screenshots should be high quality images that inspire buyers.

Use high quality images for your product pages to avoid unpleasant experiences while viewing your product. High quality images will convey your company’s brand and convey your company’s overall vision.

On the other hand, low quality screenshots will leave your potential customers confused and angry. You may want to keep your company’s branding in mind while choosing a screenshot for your product page.


Android App Preview Video

These videos should help to educate the users. The preview of the app will allow users to prepare for the final version.

The View Presenter/ ViewListener is now a real app. The android app can show 3D models or schematics in the details view. The motion view shows motion controls.


Pick the Right Category for Android app

First, you need to choose the category of the app that you want to release. In this category, you have a good chance that the player will buy the game.

However, keep in mind that many players want to test different categories of apps before they will buy them. It is very important to choose a game that is appropriate to the genre of the player.

If you don’t choose a game from the right category, your chances of attracting the right players will be reduced.


Focus on Icon Design of Android app

Icon design of android app in details

Icon design is one of the most sought-after Android feature and people start to pay much attention to android app icon design.

The whole purpose of an icon is to gain attention and tell the user about the the app’s message. Nowadays, the desire to get beautiful icons is very high, especially in the competitive market.

If you are planning to launch an android app, icon design of your app is very important as it will help the customers to get noticed and attract.


Encourage App Users for Positive Reviews

Make sure your app user’s reviews are always well positive. This will help your user maintain a good customer base. Moreover, the more positive the reviews, the better your rank will be in the app store.

Always communicate with your users’ Positive reviews drive app downloads. If you have positive reviews, then app visitors will download your app more effectively.


Use App Store Analytics of Android app

Android app analytics is made available by Google for android apps.

You can use this app to study and understand your users. This is also useful for a company, where you have your own analytics server, and you want to use it for tracking purposes.

This is another important part of your mobile app development process. This app will analyse the data that is stored in the app.

Google has done a good job in making the Android app analytics app and the whole process is very easy to carry out.

It provides app statistics and analytics such as number of downloads, usage statistics, app ratings, sales, etc. You can download and use analytics of your android app on android device with adsense.com.

Just download app for android device and follow the steps below. Visit site ad.android.com and search for your android app and click on it.

That’s it, you’re all set to start. Now to open ad.android.com on Android phone.


Re-evaluate Android app analytics Regularly

Analytics is a real time evaluation of an app or service. This is important as a developer should take note of the changes made by the users in relation to the prior versions of the application. App Analytics are a great way to gain insight into what’s working, what’s not, and what people are doing.

Google Analytics shows some of the most commonly-used metrics such as traffic and sessions. Depending on how your apps are set up, you can also see sessions, visits, and page views.

While you can create customized reports from these metrics, setting up an Android Device Analytics report lets you look at traffic events and users directly.

Use statistics to form hypotheses.

Developing and updating a mobile application should be treated as a living organism and all those changes will be reflected in the analytics reports. Thus, in order to get the most up-to-date reports and analytics it is a good practice to re-evaluate them frequently.


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