eCommerce Website Development in 2021 has become one of the important things today. Technology has vastly improved in the 21st century. The internet has become the primary venue for most people to conduct their businesses and company activities especially during the rise of the COVID-19 pandemic.
Work from home setups has made it a primary option for most establishments to operate online. Some physical stores or companies have even closed shop in favor of moving their sales and operations online. Given this fact, eCommerce website development has become no stranger to different kinds of businesses ranging from retail, healthcare, food, and even automobile industries.
What is eCommerce website development?
eCommerce website development has become a popular service used by businesses to promote their goods and services online. eCommerce website development is a marketing service that entails developing a website for the purpose of creating an online store or marketplace that helps generate sales or profit. There are so many options on how to create a good and reputable website.
The easiest and most convenient way to create websites is through the use of online web templates. Sites like Woo-commerce, Shopify, Wix, and WordPress have made it easier for business owners to create awareness using easily accessible web templates.
Features of eCommerce website development
eCommerce website development consists of features that contribute to the overall development of a brand and its content online. One is the creation of the website’s storefront or main page. It is important that the main page highlights the brand’s main theme or slogan so that customers will be drawn to what the brand is selling. Be curious to explore more of what the brand has to offer.
Another important feature in eCommerce website development is digital marketing. This involves promoting your website across different social media platforms such as Facebook, Instagram, Twitter, and Tiktok, to name a few. It is also important to note that search engine optimization (SEO) and search engine marketing (SEM) are features distinct to digital `marketing.
If you want your website to be recognized and to be clicked several times by your potential customers, it is important to use relevant keywords in your website. Using search engine optimization (SEO) would be of great help to a website’s overall exposure. Some customers might opt to use search engine marketing (SEM) which is a pricier feature as it uses Google AdWords specific to your brand and thus increases the chances of being exposed online even further.
Two other distinct features of eCommerce website development are Inventory Control and Management as well as generating orders and payment. When it comes to inventory control and management, website developers can often add specific features relevant to the product or service you’re promoting.
One example of this is adding SKUs to a specific style of outfit or adding additional sizes to shoes that you plan to sell online. Having a systematic way of tracking stock levels online is important in measuring your brand’s inventory turnover.
When it comes to generating orders and payment options, eCommerce website development considers linking your website to popular payment gateways such as Paypal or availing the option to link your credit or debit card upon payment. There are certain web templates that have this automatic feature of linking payment gateways but if you are creating a website from scratch, certain algorithms are needed when coding for this.
Also know the Things to do after eCommerce Website Development
What makes a good eCommerce website?
What are some characteristics of a good eCommerce website? If you’re aiming to create a good website on your own or with the help of digital marketing companies, here are three things to note:
#1 Visually and verbally stimulating content
It is important that your photos and written content match your brand’s overall theme and message. If you’re selling cakes, your photos and written content have to make the cake appear so delicious that people will want to purchase your cakes on a regular basis.
# 2 Reliable and efficient web pages
For your website to be visited often and explored, it is important that your website is functioning well and each page is accessible and loadable for your customers to view and click. For them to purchase your merchandise online, you need to make sure that your site is working well and glitches have been fixed.
#3 Good Exposure
This is where SEO or SEM comes into play. For a website to be effective, it needs to be easily accessible to its customers. Even boosting on social media platforms and email marketing would be useful tools in helping promote your brand’s website.
Ecommerce web development assistance
Although eCommerce website development is something anyone can achieve on their own, it is also of great value to seek the help of trained eCommerce website development professionals in the creation of your brand’s website. If you have the means or budget to do so, hiring a professional to work on the look and feel of your website would be great. Asking them for assistance also when it comes to uploading content to promote your products and services would be of great help too. The quest for a good digital marketing company in Singapore is so relevant now.
Avail of our digital solutions service now
The decision to create one’s own website or hire a digital marketing company in Singapore rests entirely on you! If you want to make things easier for you as you handle different aspects of your business while managing your household and family needs, then hiring an outside company to help with your website needs would be a good option for you.
Looking for a reputable digital marketing company in Singapore to help you? Check out Digital Solutions, one of the top leading digital marketing companies in Singapore and even in the Asia Pacific region. They are composed of experienced professionals dedicated to providing digital marketing content to suit each client’s needs. They are committed to excellence and building trust with their current and future clients.
Not only are they reliable but they offer affordable rates to suit their client’s budget and overall needs. With 24/7 service round the clock, you can guarantee that their goal is to make their clients satisfied and happy. Go for a digital marketing company in Singapore today.