Digital marketing Career Path in India : The World has welcomed digitalization with open arms:
In 2015 prime Minister of India Narendra Modi launched a campaign called digital India where the government services are made available to citizens online by increasing internet connectivity and improving the online infrastructure with definite digital India library.
With this digitalization, all the e-commerce websites kick-started and they were leading in no time. Few of the leading e-commerce websites in India are Amazon, Flipkart, Snapdeal, eBay India, Jabong, etc. The competition is high today and hence everyone is putting their best foot forward to provide the best services.
As of July 2019, 40% of the Indian population are internet users and it is likely to be increased as the years pass on. Gone are the days when anyone had to stand in long queues for hours to pay the bill, for shopping, to buy groceries, etc. Today whatever we need is at fingertips. Be it clothes, groceries, any kind of payments, booking hotels, booking tickets for movies, etc. This had made our lives easier by saving so much of our precious time.
More demand but less supply.
With an increase in the number of internet users, the demand for digital marketing jobs is high unfortunately supply is less. To reduce this gap between the demand and supply we Devu.in come into the picture for Digital marketing Career Path .
We at Devu mainly focus on producing the best quality digital marketers in the world. The vision is to fulfill the dreams of many and educate them who have a passion for this field, want to excel in this, and take digital marketing responsibilities with commitment, hard work, and enthusiasm.
Let us understand the three WH’s of digital marketing that is what, why, where
What is digital marketing?
In simple terms, digital marketing is a platform that lets the advertisers, publishers, or any business to promote their products online and get more & more audience as possible to their websites.
Why digital marketing?
We understood how the number of internet users is increasing rapidly and people are spending most of the time online so it is important to target this audience for more traffic. Digital marketing is the way to reach that particular audience.
Where does digital marketing exist?
Digital marketing is not limited to one particular field like social media. Because everyone wants to have their website be it educational institutes, health industry, fabric, and many other small scales and long scale business. Digital marketers are hired either for their own business, for the client needs, or outsourced to different agencies or given to consultants. So you see if the fields are more the scope automatically increases.
Channels to be used in digital marketing:
- Search (Google, Bing )
- Search Engine Optimization (SEO) / Free listings
- Search Marketing — Pay Per Click (PPC), Display ads, Google Adwords, video ads, YouTube ads, rich media ads, remarketing
- Social media — Earned or Free
- Social media marketing — Paid ads such as Facebook ads, Twitter Ads
- Content — Content is not a channel, content is what goes into your website, blog, social media channels, ads, etc
- Email — Organically built email list
- Mobile — Mobile is not a channel, but a platform
- Web Analytics — Google Analytics, Insights
Different profiles and the salary package :(Digital marketing Career Path)
- Search/Social/Digital Marketing Analyst/Executive (0-1 years) Salary — Rs 20,000 — 40,000 per month
- Search/Social/Digital Marketing Specialist (1-3 years ) Salary — 4-5 lacs per annum.
- Search/Social/Digital marketing strategist/Team lead ( 3-4 years) 5- 6 lacs per annum.
- Search/Social/Digital marketing account manager– (5 — 8 Years ) 7-10 lacs per annum.
- Search/Social/Digital marketing — VP- (8-15 years) 12-50 lacs per annum.
As a beginner, you might be specializing in one particular area like SEO but as an experienced senior and at the managerial role it is required to be aware of all the channels and have complete knowledge with Digital marketing Career Path.
Now as you know the complete information about digital marketing also about its future and scope and if you want to choose as your career, come join us as we are just one call away. If you have any further queries you can directly walk into our office for Digital marketing Career Path and top it companies in india