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A Complete Guide to Customer Reviews and Its Platforms

No offense to your copywriters, but nobody reads your web or ad copy in this fast-paced world. All these website copy or ad copy might be good for search engines. But to rank in the head of your target audience you need something else.

And that is online reviews.

To be honest, being active on online review platforms can bring you the conversion rate you would even imagine. In this era of user-generated testimonials, if you are still depending on the traditional way of marketing, you will eventually lag behind.

Customer Reviews
Customer Reviews

We don’t mean to alarm you but many businesses have even started to embed Google reviews on websites. This has helped businesses to make their mark on the platform with the help of social proof and credibility. In fact, over the years, brands have even started to embed Google reviews on websites.

If you are a business owner and need help to have your way with Customer reviews and testimonials, we have created an optimized guide for you. So come with us and explore the guide to boost your business in no time.

Let’s Talk About Customer Reviews Sites:

Over the years, customer reviews platforms have become a primary source for any target audience to make their purchasing decision. These platforms include Google reviews, Yelp, Facebook reviews, Capterra, Airbnb reviews, and many more. If you look closely all these platforms are industry specific. This depicts how vast the usage of reviews and testimonials has become.

For example, your customers have Google reviews and Yelp to check the authenticity of local businesses. Similarly, if your target audience is travelers, you should come clean on platforms like Airbnb reviews.

Optimize Your Customer Reviews Platforms:

A well-optimized customer reviews platform is not just good as a trust signal. In fact, it can also help you with local SEO. When you optimize your customer reviews platforms, it lets the platform understand and decode all about your business. And the best part, you just have to complete basic steps to optimize your profile. Have a look.

1. Create Your Account on Review Platforms

Do your market research and analyze what review platform your target audience is active on.  Provide all the necessary details, like the name of your business, your address, and your contact number. Most importantly, while you are filling up all the details, make sure to choose the relevant category of your business.

Add your physical address, even if you do not have a physical address where your customers can reach you, provide a specific region where you belong.

2. Customize Your Profile

One of the most important factors in the optimization of your customer reviews platforms is customization. Here customization means providing the working hours and how you want your target audience to contact you.

Here you can also add your business description and photographs of your store. Your target customers will not trust a half-finished customer review profile. So, if you want to get trusted you have to provide all the valid information.

3. Post Updates and Photographs about Your Business

While you are on a mission to optimize your customer reviews platforms, one of the best ways to make your mark is to post updates and photographs of your business platforms like Google reviews to help you update the latest announcements and information.

Try to post content similar to your social media platforms. This will help you to seem familiar to your target customers. You can also post about the discount offers. This way, if your target audience is coming across your business through customer reviews platforms, they will instantly make their purchasing decisions.

Manageable Ways to Ask For Reviews from Customers:

Think of the time you chose businesses because of the positive reviews and testimonials. Well, this is what reviews do to your business. They become social proof, helping the target audience to be confident about your business. But the question is how would you even start with getting reviews for your business? Thankfully we have decoded this puzzle for you.

1. Provide an Seamless Experience to Your Customers

Your customers look for an untroublesome shopping experience. When you create a seamless shopping experience for your customers, you have their undivided attention. In fact, some of the customers are smitten by seamless shopping that they will voluntarily leave your testimonial and reviews for your business.


While the definition of seamless shopping depends on different factors, it is also important to note that it is all about a customer-centric approach. So, if your target customers are dropping out because of a complicated payment method, you have to fix it.

2. Ask In Person

Another great way to get more customer reviews for your business is to ask them in person. Once you have completed your services you can ask your customers to leave a review for your business. But here is the catch. While you are asking your customers about their opinion, keep in time that timing matters.


If you are in a service-based business, you can immediately ask your customers for a testimonial. But if you are a product-based business, you have to wait for 10-14 days till your customers form an opinion about your product.

3. Embed Reviews onthe Website

Flaunting your customer reviews on website is another great way to invite your customers to leave reviews for your business. Make sure to embed reviews from the platforms that your customers resonate the most with. For example, if you target customers to hang out on Google reviews, this is your sign to embed Google Reviews on website.


Know that, your customers feel proud and valued when they see you have their testimonial of your (a brand’s) website.

4. Make the Process Easier

There are slight chances that, between you asking for reviews and your customers showing a willingness to leave reviews, you are still not receiving any. And one of the main reasons for it is the complicated process. Therefore, it is advised to create a simple process for leaving a review. You can simply provide a link to your customers which will redirect them to the review page.

In A Nutshell

There you have it. We have mentioned all the important factors that you might need while dealing with customer reviews platforms. Be it opting to embed Google reviews on websites or optimizing your customer review platforms, now you have it all.


So go ahead and start with your journey of customer review platforms.





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