Socialization, entertainment, work, and shopping— these and many more aspects of our lives are going online. Technology is intertwined with our day-to-day activities, and this process of integration has been fast-tracked since the onset of the COVID-19 pandemic.
All things considered, it’s easy to see why digital marketing has become a necessity. As a result, careers in digital marketing are becoming more attractive to members of the workforce.
The demand for experts in online marketing has been skyrocketing over the years. After all, businesses want to meet customers where they are. In the age of smartphones and computers, brands with zero online presence may as well be hiding under a rock.
Digital marketing addresses this gap and allows even smaller businesses to compete with established brands. and choose Digital Marketing Company for your business
This article talks about the essentials of digital marketing as well as the skills needed in the field. If you’re interested in getting a career in digital marketing, we’ll tell you why that is a great choice.
What is digital marketing?
How different is digital marketing from traditional marketing?
The core principles are the same for both forms of marketing. There is a product or service that you want to sell, so you need to find ways to reach your customers and encourage them to make a purchase. The difference lies in the medium used. While traditional marketing happens through channels like fliers, newspapers, TV ads, and radio spots, digital marketing happens on the Internet. The most commonly used digital channels are search engines, social media, email, websites, and mobile apps.
In short, digital marketing involves promoting a business through digital platforms such as websites, social media, and email. A digital marketer’s roles are many and constantly evolving. But just to give you an idea, here are some of the areas that a digital marketing professional will usually touch on:
Here are some general areas that a digital marketing professional will likely touch on during their training or career:
- Web design
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Video/audio production
- Mobile Marketing
- Social media
- Email marketing
- Copywriting and editing
- Content management and curation
What skills do you need in digital marketing?
A mix of creative and analytical skills is required of digital marketing professionals.
Digital marketing involves analyzing data, so being comfortable and good with numbers is a plus. If calculation scares you, worry not. The job is more focused on interpreting numbers rather than computing them. Creativity is also essential because your client will need you to create fresh strategies to promote the company and its products.
Also, social skills and the ability to cooperate with various kinds of people are also vital. Digital marketing professionals will need to reach out to and work with different stakeholders. Since digital marketing involves many roles, as seen in the previous section, multitasking skills are also valuable.
It is also important to keep up with trends in digital marketing, such as in SEO. Since many aspects of digital marketing are dynamic, you should do more than learn the basics of the tools of the trade. Stay up to date with the latest changes in the world wide web, such as social media updates, or Google’s algorithm and guidelines for webmasters.
You won’t go very far as a digital marketer if you’re not willing to learn and relearn the ins and outs of the field. But if you have the skills for the job and you want a career that is in demand, digital marketing is the perfect choice for you.
Why is digital marketing a great career?
Is digital marketing a good career? There is no easy way to answer this question.
But the average person’s dream job offers high pay, opportunities for personal and professional development, flexibility, and meaningful tasks. Let’s talk about how well a digital marketing career does when gauged based on those standards.
Digital marketing offers above-average compensation
Top earners in the digital marketing profession take home as much as $72,500 a year. That’s $10,000 more than the income of the average American. Additionally, the starting salary for an SEO specialist is at around $50,000.
The best part is that the digital marketing industry is highly competitive, so clients are willing to pay more for the services of gifted marketing specialists. Based on your knowledge, skills, and experience, you can ask for a payment that suits you.
You can even negotiate for higher rates as you and your client’s working relationship progresses. They say you are only as good as your last marketing campaign, so if you prove that your work is consistently brilliant, you will be given the salary you deserve.
Digital marketing is in demand
With multinational companies like Amazon, Unilever, and P&G now allocating hefty budgets for digital marketing, it is clear that digital marketing professionals are very much needed today.
In fact, the industry is projected to grow 25%-30% yearly. It is clear that online shopping is here to stay, and more and more people will rely on search engines and social media for their shopping needs. So, digital marketing specialists do not have to worry about whether or not they will have a job in the next decade.
Digital marketing is constantly evolving
The digital marketing industry is a fast-paced environment where new tools and rules emerge every day. This is part of the reason why digital marketing experts get paid handsomely. Their work involves staying aware of the newest regulations and algorithm updates. Being the last to know about a web-related change could spell disaster for a digital marketer.
If you are the type of person who can’t imagine doing the same tasks at work every single day, then a digital marketing job will not disappoint you. There is always something new to learn in this industry.
Digital marketing welcomes versatility
You might start your digital marketing career as an expert copywriter, an old-time advertiser, a social media enthusiast, or a curious web developer. Whatever entry point you take, you can gradually work towards being an all-around digital marketer. In some fields, choosing a specialization confines you to one area of work.
But in digital marketing, you can specialize in many different areas. Though this may require extra training and practice, it will be worth it because more specializations mean higher compensation.
Many digital marketers started by building upon existing skills and developing new ones on the job. You can also choose to shift to a different area of digital marketing if your interests change over time.
In terms of work culture, digital marketing companies often have considerate and welcoming attitudes towards employees, unlike in traditional firms.
This relaxed atmosphere is common among tech companies since they aim to accommodate diverse talent and encourage utmost creativity. Often, a digital marketer can also choose to work anywhere and anytime. He or she can collaborate with team members from across the globe, too.
Digital marketing enables quick career growth
Opportunities for digital marketing career growth are always available. That’s because the field is relatively new, and there are fewer rules and structures that may limit upward mobility.
Unlike traditional jobs where you have to toil for years before getting a promotion, career growth in digital marketing may be done in various ways, such as adding a new specialization, switching to a different field of online marketing, or asking for a pay raise after boosting a client’s bottom line through your digital marketing efforts.
Plus, since the internet is still evolving, there might be some digital marketing jobs out there that are waiting to be discovered. You could even be a pioneer!
In this industry, all you need to do is prove your worth through consistently great work. There are also no rules against trying your hand at digital marketing fields that you have never engaged in before. So, there are limitless possibilities for you.
Digital marketing develops you holistically
There is a persistent belief that when people choose a job that is technology-focused, they are confined to their offices and seldom talk to others who are outside their team. But digital marketers, despite having tech-based jobs, are not your stereotypical tech geeks. They are creatives. They should know what kind of copy sells and what kind of images entice customers.
On the other hand, they also know how to use metrics to determine and actualize the success of a campaign. Moreover, they communicate with customers, other brands, and fellow digital marketers through various mediums like email and social media. So, their social skills are well-oiled, too. All in all, a career in digital marketing helps you develop your technical, creative, and social skills.
Final words: Why choose digital marketing
Thousands of digital marketing job opportunities are available today. Starting a digital marketing job is advantageous for many reasons, including:
- high compensation
- high demand
- accelerated career growth, and
- holistic development
Going on a marketing career path in the digital age is one of the best decisions you can make in this day and age.