Embed Google Review Widget on Website is a good tip and tricks for your website. We all know the impact of the reviews, so if you are unaware, a recent study shows around 90% of customers read reviews before making a purchase. And hence, many businesses are embedding Google Review widgets on their websites.
A rational customer always looks for reviews before making any buying decision. Hence, the internet is full of various platforms that offer the facility to post reviews regarding any brand or product.
But one cannot trust each website, and hence jumps in Google Reviews. Which is trusted by customers and businesses, and there you are likely to see Google Review widgets on various business websites.
Google Reviews is the product of Google My Business and Google Maps. Google claims that they have “no tolerance” for fake reviews, and there is no place for spam reviews. Also, it only allows authentic users to post their reviews. And therefore, it stands as the most trusted review platform.
You can even display these reviews by embedding Google Review widget on your website. It eventually helps you to win the trust of your visitors and convert them into your customers. And for your ease, we are listing two of the best tools below that help you in this embedding process.
Best Tools for Embedding Google Reviews on the Website
If you are thinking, embedding reviews on the website is a tedious task; then you are highly mistaken. The following tools ease your embedding task and more importantly, you can operate them even if you don’t have any coding skills or knowledge. Sounds great, right? Now let’s have a look at these tools and their highlighted features.
Tagembed is one of the most popular social media aggregator tools; it provides a dedicated Google Review widget that you can embed on your website. The tool helps you collect Google reviews from your Google My Business account and then displays them beautifully on the website.
- Customization: It allows you to customize the widget as per your requirements. Here, you can change the theme, background, font style, font size of the widget. It also provides a further personalization option that you can use to match the widget as per your website’s style.
- Moderation: You can choose the feeds that you want to keep in public; you can hide negative and irrelevant comments from the widget.
- Responsive Feeds: The widget adjusts itself according to the size of the screen. So whether it’s mobile, PC or tablet, the charm of your widget remains the same.
- More: Analytics, Custom CSS, Real-time updates, and more.
Taggbox is the best UGC platform that lets you embed Google review widgets on the website in real-time. As a result, you can easily integrate your Google account and fetch customers’ reviews. In addition, it provides the following features, which makes it one of the best tools in the market.
- Customization: You can customize your review walls with beautiful themes, fonts, design, layouts, etc., and enhance the grace of your website.
- Analytics: You can measure the performance of your review feed in terms of clicks, users, impressions, etc., and make appropriate changes if needed.
- Easy setup and integration
- More: Custom CSS, Hashtags Highlighter, Moderation, and more.
Benefits of Having Google Review Widgets on Website
Now you know how to embed Google Review widgets on the website easily, and being a business owner, there would be a question popping in your head: How do Google review widgets benefit the website? Well, that question is justified. Therefore, we have curated 3 main benefits of this strategy.
Increases credibility of the brand
Google reviews are user-generated content, and therefore it is a trustworthy and reliable source. And people tend to believe the past customers’ opinions and make their decisions based on past customers’ experiences with the brand or product.
And as we have mentioned earlier, 90% of the customers read reviews before making a purchase. Hence you can determine the impact of these reviews. So by showcasing them on the website, you appear transparent to your visitors and surface as a brand that acknowledges reviews. Hence, it increases the credibility of your brand and, at the same time, it increases the reputation of your brand.
Helps in conversion
You must be well aware of this equation: Better reviews = more sales. In simple words, better reviews help you in attaining more sales. So whenever a visitor visits your website upon reading good reviews about your website, he can make his purchase decision based on the previous users’ reviews.
Through these reviews, he gets to know your brand better, knows the usage of the product better, and can determine how the selected product can change his life.
And here is one hidden advantage: while surfing for the reviews on different websites, people often divert from the selected product and end up buying products from competitive brands. So, when you embed Google review widgets on the website, you can hold the visitor on your website and likely to achieve sales.
Increase the SEO ranking
You can achieve more sales only if people know about your brand’s existence or develop some brand recognition. People mostly use the internet to look for their desired products. Hence, we can say a lot depends on search engine ranking that helps your brand gather some recognition and boost your brand’s reach.
And for a better search engine ranking, you need a better click-through rate and good SEO ranking. The widgets provided by these social media aggregators are crawlable and hence helps you to achieve a better search engine ranking. So, whenever someone searches for anything related to your business, the search engine will suggest your website due to better ranking. Which eventually helps you to increase your brand recognition?
Summing It Up
Google Review is an important aspect for the business, for one simple reason, it is trustworthy and hence people believe in them and make their buying decisions after reading them. By embedding Google review widgets on the website, you provide ease for your visitors to find reviews about your product and also increase your chance to attain sales.