Technical SEO refers to the elements that power your site to grow organically behind the scenes, such as mobile optimization, site architecture, and the speed of your web pages. These aspects of SEO may not look important, but they are at an extreme level.
Getting your website indexed means that Google’s crawlers have discovered and processed your content, making it eligible to appear in search results when relevant keywords are used.
However, to get your websites indexed quickly, you need to follow the best practices of a Technical SEO Agency. In this article, you will learn about the best technical SEO practices enabling your webpage content to be indexed by Google.
Rapid Website Indexing: Best Technical SEO Practices to Follow
● Use HTTPS:
Hypertext Transfer Protocol Secure is the most secure way to protect confidential information like passwords and credit card details from getting leaked. It has been a symbol of ranking since 2014.
You can check if your website uses HTTPS by just visiting it simply. You just need to find the lock icon to ensure. If you find a “not secure” warning, it means you are not using HTTPS. To avoid any security issues, you can install a transport layer security(TLS) or a security sockets layer(SSL) certificate.
Such certificates make sure the identity of the websites you visit is authentic. It also establishes a secure connection when users are gaining access to a website.
● Identifying and Rectifying Duplicate Content Problems:
Duplicate content occurs when you have nearly the exact content on multiple pages on your website. Although Google doesn’t impose any penalty on sites for having duplicate or similar content, it may lead to certain issues, such as:
- Dilution of Backlinks.
- Undesirable URLs getting ranked on search engines.
- The wasted budget on crawling.
However, you can use tools like Semrush’s Site Audit Tool to help you identify whether the content on your website has issues regarding duplicate content.
This tool will highlight the error if duplicate content is present on your web pages. It will also provide advice on how to tackle this issue, enabling you to fix the issue without any problems.
● Ensuring Access to Only One Version of Your Site to Crawlers and Users:
Crawlers and users should only be allowed to access one of the two versions of your website, for example, either https:/mangoshakes.com or https:/www.mangoshakes.com.
Giving access to both versions can lead to duplicate content issues. It also lowers your backlink profile’s effectiveness. It is so because some websites may get linked to the non-www version, whereas others get linked to the WWW version.
This will result in a negative impact on your performance in Google. Hence, you should use only one version of your website and redirect the other to the main version of your website.
● Enhancing Your Website’s Speed:
Page speed is the most influential factor that can have an impact on your ranking on both desktop and mobile devices. That is why you should always ensure your site loads quickly on any screen.
You can leverage Google’s PageSpeed Insights tool to check the current speed of your website. It will give you insights into the performance and speed of your website. It will give you a score between 0 to 100. The higher the score, the better.
● Ensure Mobile-Friendliness to Your Website:
Google always checks the mobile versions of the web pages first to index the content and rank it accordingly. That’s why you need to ensure the compatibility of your websites on mobile devices.
The PageSpeedInsights tool can help you ensure that your site is compatible with cell phones. You will be able to identify the compatibility with the help of the following things after going to the SEO section and clicking on the “Passed Audits” section:
- Meta viewport tags that tell browsers how to control the sizes on a visible area of your page.
- Adequate spacing around clickable elements and buttons alike.
- Legible font sizes.
By taking care of these things, you can ensure your website is compatible with mobile phones. This will further help you enhance your rankings on SERPs and allow you to cater to various kinds of audiences.
Conclusion
Tackling technical SEO can be a daunting challenge, especially if you want to ensure the content reaches the right audience. However, with the right approach, practices, and tools, you will be able to ensure proper rankings of your website without any issues.
Also can be explored about organic SEO for getting more traffic to your sit. it is next part of SEO we have to know for our websites
There are issues like duplicate content, security, and various other things that may hurt your website rankings, especially on mobile phones. However, with the help of these tools and practices, you will be able to tackle such issues and ensure quick indexing by Google’s bots, enabling you to reach higher rankings.
